The Challenge
ScriptSave’s existing corporate site didn’t reflect the maturity of the brand or explain its prescription-savings product clearly. Visitors — both consumers and partners — struggled to quickly understand the value on offer.
A corporate site has to make a complex product feel simple in five seconds.
Before / after · existing vs. redesignBrand Meets Web
The redesign worked on two fronts at once — a refreshed identity and a clearer content system:
- Refresh the brand — a cleaner, more confident visual language across color, type, and imagery
- Lead with the value — a messaging hierarchy that explains the product before the details
- Serve two audiences — distinct paths for consumers and partners without splitting the site in two
Design Decisions
A modular page system kept the site flexible while staying on-brand.
- A focused hero that states the product’s benefit immediately
- A reusable section library for explainers, proof points, and calls to action
- Clear consumer and partner journeys surfaced from the homepage
- A fully responsive layout that holds up from desktop to mobile
Homepage hero
Product explainerSelected Pages
Key templates across the marketing site.
Homepage
Product page
Partner pageReflection
This project sat right at the seam of brand and product. The win wasn’t any single page — it was a coherent system that made a healthcare savings product feel approachable and trustworthy at a glance.