Twenty Years of Competing Marks
A cornerstone of Tucson’s Catholic education community since 2003, St. Augustine had built a proud academic legacy and a competitive athletic program. Two decades of growth had built up something else as well.
Competing marks and two different reds
Marks had accumulated department by department, the school was using two different reds, and the athletic identity no longer connected to its Augustinian heart.
- Draw one academic mark from the building itself
- Build a seal out of Augustinian symbols
- Give athletics a wolf that echoes the academic badge
- Settle on one Scarlet, replacing the two competing reds
Academic lockupDrawn From the Building
The primary mark takes its silhouette from the historic main building — the dome, the chapel and the entrance arch — paired with St. Augustine himself. The full name stays in the mark, because Catholic identity is fundamental to how the school presents itself, not a modifier on it.
Lettering detailHeart, Quill, Olive
Three symbols in one balanced composition:
- Flaming heart — from the Prayer of St. Augustine, “Our hearts are restless until they rest in You.”
- Quill — scholarship and the intellectual life.
- Olive leaves — the olive trees shading the school’s courtyard, tying place to mission.
The seal
Seal detailTypography That Carries the Weight of Tradition
Arno Pro carries the academic mark. A classical serif with strong roman authority, it gives the wordmark the gravity a twenty-year institution deserves — scholarly, refined, and cleanly scalable.
Athletics take Alverata Black Italic for the Wolves wordmark and the St. A monogram. Garamond serves as the universal everyday font, so the system holds together in a letter home as much as on a banner.
A Wolf in Motion. Fire in the Mane. One Pack.
The new wolf is a clean, confident silhouette mid-stride, with the mane rendered as flame — a direct visual echo of the flaming heart in the academic badge. Student feedback shaped it at every stage, and consistently favoured silhouettes that read as howling.
The original throwback mark was kept for heritage and alumni use. The new St. A monogram draws custom letterforms from the Wolves wordmark, with a subtle forward skew for motion and edge.
St. A monogramOne Scarlet
One primary Scarlet replaces the two competing reds, alongside Silver and Black — the school’s true colours, returned to with conviction.
Brand overview