Client Brief
Peak Art Supply is a vibrant, modern art supply store catering to artists of all levels — from beginners and students to professionals. The goal: inspire creativity and help customers reach their creative peak with quality materials and a fun, welcoming atmosphere.
Brand overviewWho It's For
- Hobbyists and professional artists
- Students and educators
- Creatives of all ages
- People who love self-expression and colour
Goals & Constraints
The logo needed to
- Capture the creative energy of the brand
- Reflect the vibrancy and variety of art supplies
- Feel modern, fun, and approachable
- Be easily recognised and remembered
- Work across signage, packaging, and web
Design direction
- Colourful elements suggesting creativity — paint splashes, gradients, palettes
- A modern, playful typeface: fun but clean and legible
- Optional nods to mountains and peaks, symbolising reaching your creative peak
- Modern and creative, but never childish
Building the Mark
The geometric radial shape was initially inspired by a bird's-eye view of a mountain top. When I attempted to connect a pencil shape to it, I loved the way it also resembled a snow-capped mountain — further linking the logo to the "peak" symbolism.
Most brands would never feature an array of colours like this, but an art supply business can easily carry a curated rainbow as part of its identity, especially to support a creative and vibrant tone.
Concept development
Radial construction
Lockup, reversedType Lockup
A logo-less type lockup was also provided as an option for the cases where the radial mountain top didn't make sense.
Type lockup
Vertical lockup
Vertical, reversed